/* Cliff Dawis — shared styles for the homepage and case studies.
   Layout: left-aligned editorial column; a search-results motif (link blue, url green, breadcrumbs) runs throughout. */
:root{
  --bg:#f5f7fa;
  --surface:#ffffff;
  --ink:#10151d;
  --muted:#566173;
  --line:#dde2ea;
  --accent:#1f47d6;      /* link blue: the colour of a search result */
  --accent-ink:#ffffff;
  --signal:#0f8a5f;      /* url green / live status */
  --soft:#e8eefc;
  --display:"Bricolage Grotesque","Segoe UI",system-ui,sans-serif;
  --body:"Source Sans 3","Segoe UI",system-ui,sans-serif;
  --mono:"IBM Plex Mono",ui-monospace,Consolas,monospace;
  --wrap:1120px;
}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]){
  --bg:#0d1117;--surface:#151b25;--ink:#e9edf3;--muted:#9aa5b5;--line:#253041;
  --accent:#7d9bff;--accent-ink:#0d1117;--signal:#4cc995;--soft:#1a2440;color-scheme:dark}}
:root[data-theme="dark"]{
  --bg:#0d1117;--surface:#151b25;--ink:#e9edf3;--muted:#9aa5b5;--line:#253041;
  --accent:#7d9bff;--accent-ink:#0d1117;--signal:#4cc995;--soft:#1a2440;color-scheme:dark}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition:none!important}}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--body);font-size:1.0625rem;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit}
:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:4px}
.wrap{max-width:var(--wrap);margin:0 auto;padding-inline:clamp(16px,4vw,40px)}
h1,h2,h3{font-family:var(--display);line-height:1.08;margin:0;text-wrap:balance;letter-spacing:-.02em}
p{margin:0}
.eyebrow{font-family:var(--mono);font-size:.78rem;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}

/* Nav */
.nav{position:sticky;top:env(safe-area-inset-top,0px);z-index:10;background:color-mix(in srgb,var(--bg) 88%,transparent);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;min-height:64px}
.brand{display:flex;align-items:center;gap:10px;font-family:var(--display);font-weight:800;font-size:1.15rem;text-decoration:none;letter-spacing:-.01em}
.brand img{width:32px;height:32px;border-radius:50%;object-fit:cover;object-position:50% 25%}
.brand span{color:var(--accent)}
.nav ul{display:flex;gap:28px;list-style:none;margin:0;padding:0;font-size:.95rem}
.nav ul a{text-decoration:none;color:var(--muted)}
.nav ul a:hover{color:var(--ink)}
.btn{display:inline-flex;align-items:center;gap:8px;font:600 .98rem/1 var(--body);padding:13px 20px;border-radius:999px;text-decoration:none;border:1px solid transparent;cursor:pointer;transition:transform .15s ease}
.btn:hover{transform:translateY(-1px)}
.btn-primary{background:var(--accent);color:var(--accent-ink)}
.btn-ghost{border-color:var(--line);background:var(--surface)}
.btn-sm{padding:10px 16px;font-size:.9rem}
@media (max-width:760px){.nav ul{display:none}}

/* Hero */
.hero{padding-block:clamp(48px,8vw,96px) clamp(40px,6vw,72px)}
.hero .wrap{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(32px,5vw,64px);align-items:center}
.hero-copy{display:grid;gap:22px;min-width:0}
.status{display:inline-flex;align-items:center;gap:10px;font-family:var(--mono);font-size:.8rem;color:var(--muted)}
.dot{flex:none;width:8px;height:8px;border-radius:50%;background:var(--signal);box-shadow:0 0 0 4px color-mix(in srgb,var(--signal) 22%,transparent)}
.hero h1{font-size:clamp(2.4rem,5.4vw,4.1rem);font-weight:800}
.hero h1 em{font-style:normal;color:var(--accent)}
.lede{font-size:1.18rem;color:var(--muted);max-width:56ch}
.cta-row{display:flex;flex-wrap:wrap;gap:12px}
.facts{display:flex;flex-wrap:wrap;gap:8px 28px;padding-top:18px;border-top:1px solid var(--line);margin-top:6px}
.fact{display:flex;align-items:baseline;gap:8px}
.fact b{font-family:var(--display);font-size:1.6rem;font-weight:700;font-variant-numeric:tabular-nums}
.fact span{font-size:.9rem;color:var(--muted)}
@media (max-width:900px){.hero .wrap{grid-template-columns:1fr}}

/* Search-result mock */
.serp{background:var(--surface);border:1px solid var(--line);border-radius:16px;padding:18px;display:grid;gap:16px;box-shadow:0 30px 60px -40px rgba(16,21,29,.35);min-width:0}
.searchbar{display:flex;align-items:center;gap:10px;border:1px solid var(--line);border-radius:999px;padding:10px 16px;font-size:.95rem}
.searchbar svg{flex:none;color:var(--muted)}
.caret{display:inline-block;width:1px;height:1.05em;background:var(--ink);vertical-align:-2px;margin-left:2px;animation:blink 1s steps(1) infinite}
@keyframes blink{50%{opacity:0}}
.result{display:grid;gap:4px;padding:0 4px}
.site{display:flex;align-items:center;gap:10px;font-size:.82rem}
.fav{width:28px;height:28px;border-radius:50%;object-fit:cover;object-position:50% 25%;border:1px solid var(--line)}
.site small{display:block;color:var(--muted);font-family:var(--mono);font-size:.72rem}
.result h3{font-family:var(--body);font-weight:500;font-size:1.18rem;color:var(--accent);letter-spacing:0;line-height:1.3}
.result p{font-size:.9rem;color:var(--muted)}
.sitelinks{display:flex;flex-wrap:wrap;gap:6px;padding-top:4px}
.sitelinks a{font-size:.82rem;text-decoration:none;color:var(--accent);border:1px solid var(--line);border-radius:999px;padding:4px 12px}
.flow{border-top:1px dashed var(--line);padding-top:14px;display:grid;gap:10px}
.flow-steps{display:flex;flex-wrap:wrap;align-items:center;gap:6px;font-size:.82rem}
.step{background:var(--bg);border:1px solid var(--line);border-radius:8px;padding:6px 10px;white-space:nowrap}
.step.trig{border-color:color-mix(in srgb,var(--signal) 55%,var(--line));color:var(--signal);font-weight:600}
.arrow{color:var(--muted);font-family:var(--mono)}

/* Sections */
section{padding-block:clamp(56px,8vw,96px)}
.sec-head{display:grid;gap:12px;margin-bottom:clamp(28px,4vw,48px);max-width:720px}
.sec-head h2{font-size:clamp(1.9rem,3.6vw,2.8rem);font-weight:700}
.sec-head p{color:var(--muted);font-size:1.08rem}
.band{background:var(--surface);border-block:1px solid var(--line)}

/* Services */
.services{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(20px,3vw,36px)}
.svc{display:grid;gap:12px;align-content:start;min-width:0}
.svc .ico{width:44px;height:44px;border-radius:12px;background:var(--soft);color:var(--accent);display:grid;place-items:center}
.svc h3{font-size:1.35rem;font-weight:700}
.svc p{color:var(--muted)}
.svc ul{list-style:none;margin:4px 0 0;padding:0;display:grid;gap:6px;font-size:.96rem}
.svc li{display:flex;gap:10px}
.svc li::before{content:"";flex:none;width:6px;height:6px;margin-top:.62em;border-radius:2px;background:var(--accent)}
@media (max-width:860px){.services{grid-template-columns:1fr}}

/* Case list (homepage) */
.cases{display:grid;gap:18px}
.case{display:grid;grid-template-columns:220px 1fr auto;gap:clamp(18px,3vw,40px);align-items:start;background:var(--surface);border:1px solid var(--line);border-radius:14px;padding:clamp(20px,3vw,32px);transition:border-color .2s ease}
.case:hover{border-color:color-mix(in srgb,var(--accent) 45%,var(--line))}
.case-meta{display:grid;gap:6px;font-size:.9rem;color:var(--muted)}
.case-meta .when{font-family:var(--mono);font-size:.78rem;font-variant-numeric:tabular-nums;color:var(--ink)}
.case-body{display:grid;gap:12px;min-width:0}
.crumb{font-family:var(--mono);font-size:.76rem;color:var(--signal);overflow-wrap:anywhere}
.case h3{font-size:1.5rem;font-weight:700}
.role{font-weight:600;color:var(--muted);font-size:.98rem}
.case ul{margin:0;padding-left:1.1em;display:grid;gap:4px;font-size:.98rem}
.case ul li::marker{color:var(--accent)}
.tags{display:flex;flex-wrap:wrap;gap:6px}
.tag{font-size:.78rem;font-family:var(--mono);padding:4px 10px;border-radius:6px;background:var(--bg);border:1px solid var(--line);color:var(--muted)}
.case-link{display:grid;gap:8px;justify-items:end}
.case-link a{white-space:nowrap;font-weight:600;color:var(--accent);text-decoration:none}
.case-link a:hover{text-decoration:underline}
.case-link a.sub{font-weight:500;color:var(--muted);font-size:.9rem}
@media (max-width:860px){.case{grid-template-columns:1fr}.case-link{justify-items:start;grid-auto-flow:column;justify-content:start;gap:20px}}

/* Process */
.process{display:grid;grid-template-columns:repeat(4,1fr);counter-reset:s;border-top:2px solid var(--ink)}
.proc{padding:22px 22px 0 0;display:grid;gap:8px;align-content:start;min-width:0}
.proc::before{counter-increment:s;content:"Step " counter(s);font-family:var(--mono);font-size:.76rem;color:var(--accent);letter-spacing:.06em;text-transform:uppercase}
.proc h3{font-size:1.2rem;font-weight:700}
.proc p{color:var(--muted);font-size:.96rem}
@media (max-width:860px){.process{grid-template-columns:1fr 1fr;row-gap:28px}}
@media (max-width:480px){.process{grid-template-columns:1fr}}

/* Stack */
.stack{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);border-radius:14px;overflow:hidden}
.stack-col{background:var(--surface);padding:22px;display:grid;gap:12px;align-content:start}
.stack-col h3,.panel h3,.certs h3{font-family:var(--mono);font-weight:500;font-size:.78rem;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{font-size:.95rem;font-weight:500;padding:6px 12px;border-radius:999px;background:var(--bg);border:1px solid var(--line)}
@media (max-width:860px){.stack{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.stack{grid-template-columns:1fr}}

/* About */
.about{display:grid;grid-template-columns:minmax(0,.75fr) minmax(0,1.25fr);gap:clamp(28px,5vw,64px);align-items:start}
.portrait{display:grid;gap:12px}
.portrait img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 30%;border-radius:16px;border:1px solid var(--line)}
.portrait figcaption{font-family:var(--mono);font-size:.76rem;color:var(--muted);display:flex;align-items:center;gap:8px}
.about-copy{display:grid;gap:16px;min-width:0}
.about-copy p{max-width:62ch}
.about-copy .big{font-family:var(--display);font-size:clamp(1.3rem,2.2vw,1.6rem);line-height:1.35;font-weight:500;letter-spacing:-.01em}
.certs{display:grid;grid-template-columns:1fr 1fr;border:1px solid var(--line);border-radius:14px;background:var(--bg);overflow:hidden;margin-top:12px}
.certs h3{grid-column:1/-1;padding:16px 20px 4px}
.cert{display:grid;gap:2px;padding:14px 20px;border-top:1px solid var(--line)}
.cert b{font-weight:600}
.cert span{font-size:.9rem;color:var(--muted)}
@media (max-width:860px){.about{grid-template-columns:1fr}.portrait{max-width:340px}}
@media (max-width:520px){.certs{grid-template-columns:1fr}}

/* Contact */
.contact{background:var(--ink);color:var(--bg);border-radius:20px;padding:clamp(28px,5vw,56px);display:grid;grid-template-columns:1.2fr 1fr;gap:clamp(28px,5vw,56px);align-items:end}
.contact .eyebrow{color:inherit;opacity:.7}
.contact h2{font-size:clamp(2rem,4.4vw,3.2rem);font-weight:800;margin-top:10px}
.contact p{color:color-mix(in srgb,var(--bg) 72%,var(--ink));max-width:48ch;margin-top:14px}
.contact-list{display:grid}
.cl{display:flex;justify-content:space-between;align-items:center;gap:12px;padding:14px 0;border-top:1px solid color-mix(in srgb,var(--bg) 18%,var(--ink));flex-wrap:wrap;min-width:0}
.cl:first-child{border-top:0}
.cl small{display:block;font-family:var(--mono);font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;color:color-mix(in srgb,var(--bg) 60%,var(--ink))}
.cl a,.cl .v{text-decoration:none;font-weight:600;font-size:1.05rem;overflow-wrap:anywhere}
.cl a:hover{text-decoration:underline}
.copy{font:600 .8rem var(--body);background:transparent;color:inherit;border:1px solid color-mix(in srgb,var(--bg) 35%,var(--ink));border-radius:999px;padding:6px 12px;cursor:pointer}
.copy:hover{background:color-mix(in srgb,var(--bg) 12%,var(--ink))}
@media (max-width:860px){.contact{grid-template-columns:1fr}}

/* Case-study pages */
.cs-hero{padding-block:clamp(40px,7vw,80px) clamp(32px,5vw,56px);border-bottom:1px solid var(--line)}
.cs-hero .wrap{display:grid;gap:18px}
.back{font-size:.92rem;color:var(--muted);text-decoration:none;width:fit-content}
.back:hover{color:var(--ink)}
.cs-hero h1{font-size:clamp(2.4rem,5.4vw,4rem);font-weight:800}
.cs-hero .role{font-size:1.15rem}
.meta-grid{display:grid;grid-template-columns:repeat(3,1fr);margin:10px 0 0;border:1px solid var(--line);border-radius:14px;background:var(--surface);overflow:hidden}
.meta-grid div{padding:16px 20px;border-left:1px solid var(--line);min-width:0}
.meta-grid div:first-child{border-left:0}
.meta-grid dt{font-family:var(--mono);font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.meta-grid dd{margin:4px 0 0;font-weight:600;font-variant-numeric:tabular-nums}
@media (max-width:700px){.meta-grid{grid-template-columns:1fr}.meta-grid div{border-left:0;border-top:1px solid var(--line)}.meta-grid div:first-child{border-top:0}}

.cs-layout{display:grid;grid-template-columns:minmax(0,1fr) 320px;gap:clamp(32px,5vw,72px);align-items:start;padding-block:clamp(40px,6vw,72px)}
.prose{display:grid;gap:40px;min-width:0}
.prose section{padding:0;display:grid;gap:14px}
.prose h2{font-size:clamp(1.4rem,2.4vw,1.75rem);font-weight:700}
.prose p{max-width:66ch}
.prose .intro{font-family:var(--display);font-size:clamp(1.2rem,2vw,1.45rem);line-height:1.45;font-weight:500;letter-spacing:-.01em}
.checks{list-style:none;margin:0;padding:0;display:grid;gap:12px;max-width:68ch}
.checks li{display:grid;grid-template-columns:22px 1fr;gap:12px}
.checks li::before{content:"";width:22px;height:22px;margin-top:2px;border-radius:6px;background:var(--soft) center/14px no-repeat url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%231f47d6' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12l5 5 9-10'/%3E%3C/svg%3E")}
.callout{background:var(--soft);border-radius:14px;padding:22px 24px;display:grid;gap:8px}
.callout h2{font-size:1.25rem}

.aside{display:grid;gap:16px;position:sticky;top:calc(env(safe-area-inset-top,0px) + 88px)}
.panel{background:var(--surface);border:1px solid var(--line);border-radius:14px;padding:20px;display:grid;gap:12px}
.hire{display:grid;gap:14px}
.hire-who{display:flex;align-items:center;gap:12px}
.hire-who img{width:52px;height:52px;border-radius:50%;object-fit:cover;object-position:50% 25%}
.hire-who b{display:block;font-family:var(--display);font-size:1.05rem}
.hire-who span{font-size:.88rem;color:var(--muted)}
.hire p{font-size:.95rem;color:var(--muted)}
.hire .btn{justify-content:center}
@media (max-width:900px){.cs-layout{grid-template-columns:1fr}.aside{position:static}}

.pager{display:grid;grid-template-columns:1fr 1fr;gap:16px;padding-bottom:clamp(48px,7vw,80px)}
.pager a{display:grid;gap:4px;padding:20px 22px;border:1px solid var(--line);border-radius:14px;background:var(--surface);text-decoration:none;transition:border-color .2s ease}
.pager a:hover{border-color:color-mix(in srgb,var(--accent) 45%,var(--line))}
.pager a.next{text-align:right}
.pager small{font-family:var(--mono);font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;color:var(--muted)}
.pager b{font-family:var(--display);font-size:1.2rem}
@media (max-width:600px){.pager{grid-template-columns:1fr}.pager a.next{text-align:left}}

footer{padding-block:28px 40px;color:var(--muted);font-size:.9rem}
footer .wrap{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px}
footer a{text-decoration:none}
footer a:hover{color:var(--ink)}

/* Booking CTA (Calendly) */
.btn svg{flex:none}
.btn-lg{padding:16px 26px;font-size:1.05rem}
.btn-primary.btn-lg{box-shadow:0 14px 30px -12px color-mix(in srgb,var(--accent) 75%,transparent)}
.cta-note{font-size:.9rem;color:var(--muted);margin-top:-8px}
.book{display:flex;flex-wrap:wrap;align-items:center;gap:12px 16px;margin-top:26px}
.book small{font-size:.88rem;color:color-mix(in srgb,var(--bg) 62%,var(--ink))}
.btn-book{background:var(--bg);color:var(--ink);box-shadow:0 0 0 4px color-mix(in srgb,var(--accent) 45%,transparent)}
.btn-book svg{color:var(--accent)}
.btn-book:hover{box-shadow:0 0 0 6px color-mix(in srgb,var(--accent) 55%,transparent)}