Dark Wolf Collectibles

Dark Wolf Collectibles needed stronger search visibility and a consistent presence across the listing platforms that drive discovery for niche e-commerce.

I owned SEO and social media management for the account.

SEO & listings work

• Ran a full SEO analysis and optimised on-page elements for better search visibility.
• Set up and refined listings on Google Business Profile, Bing Places and Apple Maps, so the brand could be found beyond Google.
• Wrote a blog content strategy aimed at growing monthly website traffic.

Social media management

I ran the brand's social media alongside the SEO work, so content strategy and organic search worked toward the same traffic goals instead of as two separate channels.