SEO strategy & execution
Research-led SEO that targets the searches your customers actually make.
- Keyword research and competitor analysis
- On-page optimisation and content strategy
- Technical audits: crawl errors, 404s, site health
Available for new projects · Polomolok, GMT+8
SEO that brings the leads in. Automation that handles them.
I'm Cliff, an SEO specialist and GoHighLevel automation builder. For 4+ years I've grown organic visibility for healthcare, e-commerce and service businesses, then built the funnels, booking flows and review campaigns that turn that traffic into customers.
30 minutes on Calendly. Pick any time that suits your time zone.
4+years in SEO
4industries
14tools weekly
4certifications
Cliff Dawiscliffdawis.github.io › case-studies
Cliff Dawis — SEO Specialist & GoHighLevel Automation
Local SEO, technical audits and on-page strategy, paired with GHL funnels, appointment flows and review campaigns. Working GMT+8 with US, UK and AU overlap.
Then the lead lands in GoHighLevel
Form submitted→
SMS reply→
Book appointment→
Request review
What I do
One person covering the full growth loop
Most businesses hire for traffic and then lose the leads it brings. I work on both sides, so the rankings and the follow-up are planned together.
Local SEO & listings
Visibility in the map pack and everywhere else people look for local businesses.
- Google Business Profile optimisation
- Bing Places and Apple Maps listings
- Citation building and review campaigns
GoHighLevel automation
Systems that answer, book and follow up with leads without you chasing them.
- Funnels, website builds and workflows
- Appointment scheduling and A2P verification
- Review requests and social posting
Case studies
Recent work and what I owned
Four engagements across healthcare, e-commerce, events publishing and coaching.
mcclainperformance.com
McClain Performance Institute
Freelance Web Designer & Developer- Took the site from a PDF design concept to a live WordPress landing page.
- Built eight sections around one goal: getting athletes and parents to apply for coaching.
- Delivered as a reusable Elementor template, mobile-ready and speed-optimised on SiteGround.
numana digital › client portfolio
Numana Digital
Junior SEO Specialist & GoHighLevel Assistant- Led keyword research and competitor analysis that shaped on-page strategy across the client portfolio.
- Ran Local SEO: Google Business Profile optimisation and citation building.
- Built GHL funnels, booking flows and review campaigns, and handled A2P verification for SMS.
dark wolf collectibles › seo & social
Dark Wolf Collectibles
SEO Specialist & Social Media Manager- Audited and optimised on-page SEO for stronger search visibility.
- Set up and refined listings on Google Business Profile, Bing Places and Apple Maps.
- Planned a blog content strategy and ran social media toward the same traffic goals.
halfmarathons.net › races
HalfMarathons.net
Technical SEO & Researcher- Ran a site-wide technical audit and fixed the 404 errors wasting crawl budget.
- Researched upcoming events and helped build new race pages.
How a project runs
From audit to a system that runs on its own
Audit
I review your site, listings and current lead handling in Ahrefs, Semrush, Screaming Frog and Search Console.
Fix & optimise
Technical fixes, on-page work, Google Business Profile and a keyword-led content plan.
Capture
GoHighLevel funnels, forms, SMS replies and booking flows so new leads get a response straight away.
Measure
GA4, Search Console and Tag Manager tracking, with clear reporting on rankings, traffic and leads.
Working stack
Tools I use every week
SEO research
AhrefsSemrushScreaming Frog
Analytics & tracking
Google Analytics 4Search ConsoleTag Manager
Local
BrightLocalGoogle Business Profile
Automation & CRM
GoHighLevelHeropost
Web build
WordPressElementorSiteGround
AI assistants
ClaudeChatGPT
About
I'm based in Polomolok, Philippines, working GMT+8 with hours that overlap US, UK and Australian teams.
My work covers keyword research, on-page and technical SEO, Local SEO and Google Business Profile management, plus the GoHighLevel automation that catches the leads SEO brings in.
I hold a BS in Accounting Technology from Mountain View College. That's where my habit of auditing everything and trusting the numbers comes from, and it shows up in how I report on SEO work.
Certifications
SEO CertificationHubSpot Academy
Technical SEO · AI Search EssentialsSemrush Academy
AI Fluency: Framework & FoundationsAnthropic
C2 Advanced EnglishExam English
Contact
Have a project or role in mind? Let's talk.
Book a 30-minute call and tell me about your site, your market and where leads are slipping through. You'll come away knowing how I'd approach it.
Book a 30-min callPick a time on Calendly · shown in your time zone
Book a callcalendly.com/cliffdawisbusiness ↗
LinkedInin/cliff-dawis ↗
Phone+63 927 028 2412
Local timePolomolok, Philippines · GMT+8